![]() Or if you’re advertising a very expensive, niche product, you may want to focus your campaign on nearby households with higher income. If your mailpiece is announcing the opening of a new store, for example, you can choose only the postal routes closest to the new location. This allows you to focus only on the customers you think will be most interested in your campaign. From there, you can narrow down your target audience even further, selecting specific demographics: customer age range, household size and household income. 4 Steps to Get Started with Every Door Direct Mail Step 1 Choose Postal Routes for Your Campaignįirst, you’ll use the EDDM online tool arrow_right_alt to select certain postal routes, within certain ZIP Code™ areas, that you want your campaign to reach. 4 Steps to Get Started with Every Door Direct Mail Step 1 Choose Postal Routes for Your Campaign Step 2 Determine Your Mail Drop-Off Date Step 3 Pick Your. With such a long-standing history and service that most Americans rely on, its no wonder the USPS also plays a significant role in American culture. How to Use Every Door Direct Mail from USPS Create your postcard Plan your mailing Print out your postcards Bundle them up Pay and drop the postcards. Work through the steps below to learn how to create your first campaign. Every Door Direct Mail (EDDM ®) campaigns offer a simple and affordable way to acquire new customers-and engage existing ones-within specific regions across specific demographics. To bring in new business, you must first reach the right people. ![]() Accept Skip to content search close menu close For more information on the Postal Service’s cookie policies and how the Postal Service uses cookies to improve your experience on and its affiliated websites, including, please see our Privacy Policy. By clicking Accept, you represent to the Postal Service that you are located outside the European Economic Area and consent to the Postal Service’s use of cookies. To improve your online experience, the Postal Service ™ uses cookies on our website to remember user preferences, tailor banner advertisements to your interests, and ensure a smooth shopping experience.
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